Fire Can BurnNov 17, 20206 minThe Queen’s Gambit: Chess and the Game of LifeAn article by Gustavo Bernardino, Co-founder at Fire Can Burn. The chessboard is one big square divided into sixty-four little squares....
Fire Can BurnAug 4, 20203 minLOVE. BRANDS AND BUSINESS NEED TO BE CREATED WITH LOVE.An article written by Claudio Ribeiro Krause Co-Founder and Head of Strategy at Fire Can Burn. Brands must be born through the pure...
Fire Can BurnJul 28, 20202 minNaming. One of the most important phases within a branding process. AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. On the path...
Fire Can BurnJul 15, 20202 minBRAND ACTIVISM. SOCIAL POLITICAL ENGAGEMENT OR JUST TO FIT IN. AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. We were not familiar with the term "brand...
Fire Can BurnJul 7, 20203 minHaving a purpose is not enough.A PHILOSOPHICAL INSIGHT BY GUSTAVO BERNARDINO / CO-FOUNDER AND BUSINESS DEVELOPER AT FIRE CAN BURN. “Human life, by its very nature, has...
Fire Can BurnJul 7, 20202 minBrand SynchronicityA TRUE HARMONY BETWEEN EMOTION AND REASON AN ARTICLE BY CLAUDIO RIBEIRO KRAUSE, CO-FOUNDER AND HEAD OF STRATEGY OF FIRE CAN BURN GmbH....
Fire Can BurnJun 30, 20204 minWarren Buffett’s two great lessons for Business and Branding.“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren...
Fire Can BurnJun 8, 20203 minThe trivialization of the term branding and its real meaning.In the ancient Nordic language, Scandinavian, the word "brandr" means "to burn." Originally, a brand was a piece of burned wood and later...
Fire Can BurnJun 2, 20204 minMotivation is for lab rats: Humans need greatnessMotivation is nothing but giving someone a motive to do something. The word motive comes from the Latin “movere,” and it means “to move.”...