Fire Can Burn
The Queen’s Gambit: Chess and the Game of Life
An article by Gustavo Bernardino, Co-founder at Fire Can Burn. The chessboard is one big square divided into sixty-four little squares....
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Fire Can Burn
- Aug 4, 2020
- 3 min
LOVE. BRANDS AND BUSINESS NEED TO BE CREATED WITH LOVE.
An article written by Claudio Ribeiro Krause Co-Founder and Head of Strategy at Fire Can Burn. Brands must be born through the pure...
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Fire Can Burn
- Jul 28, 2020
- 2 min
Naming. One of the most important phases within a branding process.
AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. On the path...
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Fire Can Burn
- Jul 15, 2020
- 2 min
BRAND ACTIVISM. SOCIAL POLITICAL ENGAGEMENT OR JUST TO FIT IN.
AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. We were not familiar with the term "brand...
100 views0 comments
Fire Can Burn
- Jul 7, 2020
- 3 min
Having a purpose is not enough.
A PHILOSOPHICAL INSIGHT BY GUSTAVO BERNARDINO / CO-FOUNDER AND BUSINESS DEVELOPER AT FIRE CAN BURN. “Human life, by its very nature, has...
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Fire Can Burn
- Jul 7, 2020
- 2 min
Brand Synchronicity
A TRUE HARMONY BETWEEN EMOTION AND REASON AN ARTICLE BY CLAUDIO RIBEIRO KRAUSE, CO-FOUNDER AND HEAD OF STRATEGY OF FIRE CAN BURN GmbH....
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Fire Can Burn
- Jun 30, 2020
- 4 min
Warren Buffett’s two great lessons for Business and Branding.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren...
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Fire Can Burn
- Jun 9, 2020
- 3 min
The trivialization of the term branding and its real meaning.
In the ancient Nordic language, Scandinavian, the word "brandr" means "to burn." Originally, a brand was a piece of burned wood and later...
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Fire Can Burn
- Jun 3, 2020
- 4 min
Motivation is for lab rats: Humans need greatness
Motivation is nothing but giving someone a motive to do something. The word motive comes from the Latin “movere,” and it means “to move.”...
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