Blog | firecanburn

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Nov 17
6 min

The Queen’s Gambit: Chess and the Game of Life

An article by Gustavo Bernardino, Co-founder at Fire Can Burn. The chessboard is one big square divided into sixty-four little squares. ...

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LOVE. BRANDS AND BUSINESS NEED TO BE CREATED WITH LOVE.

Fire Can Burn

Aug 4
3 min

LOVE. BRANDS AND BUSINESS NEED TO BE CREATED WITH LOVE.

An article written by Claudio Ribeiro Krause Co-Founder and Head of Strategy at Fire Can Burn. Brands must be born through the pure expre...

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Naming. One of the most important phases within a branding process.

Fire Can Burn

Jul 28
2 min

Naming. One of the most important phases within a branding process.

AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. On the path f...

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Fire Can Burn

Jul 15
2 min

BRAND ACTIVISM. SOCIAL POLITICAL ENGAGEMENT OR JUST TO FIT IN.

AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. We were not familiar with the term "brand...

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Fire Can Burn

Jul 7
3 min

Having a purpose is not enough.

A PHILOSOPHICAL INSIGHT BY GUSTAVO BERNARDINO / CO-FOUNDER AND BUSINESS DEVELOPER AT FIRE CAN BURN. “Human life, by its very nature, has...

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Fire Can Burn

Jul 7
2 min

Brand Synchronicity

A TRUE HARMONY BETWEEN EMOTION AND REASON AN ARTICLE BY CLAUDIO RIBEIRO KRAUSE, CO-FOUNDER AND HEAD OF STRATEGY OF FIRE CAN BURN GmbH. Th...

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Warren Buffett’s two great lessons for Business and Branding.

Fire Can Burn

Jun 30
4 min

Warren Buffett’s two great lessons for Business and Branding.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buf...

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The trivialization of the term branding and its real meaning.

Fire Can Burn

Jun 8
3 min

The trivialization of the term branding and its real meaning.

In the ancient Nordic language, Scandinavian, the word "brandr" means "to burn." Originally, a brand was a piece of burned wood and later...

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Motivation is for lab rats: Humans need greatness

Fire Can Burn

Jun 2
4 min

Motivation is for lab rats: Humans need greatness

Motivation is nothing but giving someone a motive to do something. The word motive comes from the Latin “movere,” and it means “to move.”...

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