Global Brand and Business Consultancy

An article by Gustavo Bernardino, Co-founder at Fire Can Burn. The chessboard is one big square divided into sixty-four little squares....

An article written by Claudio Ribeiro Krause Co-Founder and Head of Strategy at Fire Can Burn. Brands must be born through the pure...

AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. On the path...

AN ARTICLE WRITTEN BY CLAUDIO RIBEIRO KRAUSE, HEAD OF STRATEGY AND CO-FOUNDER AT FIRE CAN BURN. We were not familiar with the term "brand...

A PHILOSOPHICAL INSIGHT BY GUSTAVO BERNARDINO / CO-FOUNDER AND BUSINESS DEVELOPER AT FIRE CAN BURN. “Human life, by its very nature, has...

A TRUE HARMONY BETWEEN EMOTION AND REASON AN ARTICLE BY CLAUDIO RIBEIRO KRAUSE, CO-FOUNDER AND HEAD OF STRATEGY OF FIRE CAN BURN GmbH....

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren...

In the ancient Nordic language, Scandinavian, the word "brandr" means "to burn." Originally, a brand was a piece of burned wood and later...

Motivation is nothing but giving someone a motive to do something. The word motive comes from the Latin “movere,” and it means “to move.”...