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We believe that brands are like human beings and the process of self-knowledge is fundamental for the phases of evolution to reach balance and synchronicity. Through depth, tangible values become more perceptible. Our methodology and systems combine intuition and technology and have been developed in such a way that the realities of each brand are treated differently, with a unique approach.

SERVICES / Methodology

We believe that brands are like human beings. The self-knowledge process is fundamental to evolve and to reach balance. Through deep research and the Fire Can Burn method, the brand's intangible values become more perceptible, expressing its essence and taking its place in the world. We combine intuition and science in order to discover the working reality of brands, bringing their uniqueness to the surface.



A work to find the truth of the organizations. We use the method Fire Can Burn to determine the brand’s essence and purpose. A brand needs to be understood not only through the board’s opinion, but by determining its concrete and working reality, what it really is, in face of different stakeholders, customers and the world. Therefore, Fire Can Burn also maps out the business environment with its competitive and cooperative elements, trends and opportunities..


Fire Can Burn uses data and indicators to diagnose problems and identify potentialities that can be explored.

We offer solutions to track performance, implement monitoring systems and develop a culture of data and information within the company’s structure. It is crucial to know the information and use it.

We look for failures that may compromise a brand’s promise just like the distinctive elements able to create a singular and unique brand.Through data we are able to generate clear insight and practical solutions.

  • Benchmarking

  • Competitors Analysis

  • Market Trends

  • Visualization

  • Business Evaluation

  • Brand Valuation

  • Data Collection

  • Personality Analysis

  • Business and Brand Diagnosis



After discovering the fire we are able to clarify issues and overcome challenges from awareness and greater effectiviness. We assemble a unified business strategy aligned with the brand’s essence and purpose, giving coherence among the sectors of the company in face of its position and strategy and action in the market.

  • Workshop

  • Design Thinking

  • Brand Purpose

  • Brand Archetypes

  • Brand Platform (Features)

  • Brand Vision

  • Brand Personality



We combine the tangible with the intangible elements of the brand through design, aligning the essence and purpose to the business’ daily practices and communication. The design solutions and aesthetics are created and implemented to reflect the true purpose of the brand: name, logos, typography, colors, tone of voice among other solutions.


We develop innovative solutions with our team according to the organization’s needs. We really wish to see the transformation complete. Our multidisciplinary team is able to develop branding, strategy and design to help you operate and implement the necessary changes. We can work on solutions across departments, products and services, helping an organization to reach a new level proper to its purpose and allowing it to disclose its potential.

  • Tagline

  • Naming

  • Tone of Voice

  • Identity Design

  • Colours

  • Prototypes

  • Symbols

  • Logo

  • Photography

  • Typography

  • Brand Guide

  • Design Sprint

  • Digitization

  • Security Best Practices

  • AI Ethics

  • Internationalization

  • Localization 

  • Intercultural Adaptation

  • Copywriting Services / Translation

  • Project Management and Global Teams

  • Financial Innovation

  • Product Development

  • Web Design

  • Web Development

  • Digital Marketing

  • Google Analytics

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