Trendy Fashion Store in the Quadrilatero della Moda in Milano
Brand Strategy, Brand Design - Italy
This was a challenging project, that filled us with pride and joy. Challenging because Montenapoleone is located in Milan's most important fashion area, the famous "Quadrilatero della Moda". The most desired brands in the world have been established there. The concept of Montenapoleone 14 was already very interesting. A high standard store that does not believe in exclusivity but in quality.
Always with the idea of going deeper into the essence of the brand, we find the main potential of the brand that guided us to its strategic positioning and design. Everything in synchrony, from DNA to the brand book, respecting its true values and the importance of the business. Colors and typography that express this quality and the importance of this brand with balance and beauty.