Your agribusiness platform.
Brand Strategy, Naming, Brand Design - Brazil
Rurax is an e-commerce platform whose headquarter is in the center of Brazil that transforms agribusiness into something faster and more innovative.
Our work was to create the name and identity of the company, and the process was relatively fast. The co-founders already knew the differentials of the brand and the values that we should follow. This highly contributed to the dynamism of the project.
The name Rurax refers to the elements of the farm and the agri-urban environment and the "x" letter, strategically placed at the end of the name, brings the idea of multiplication and prosperity. The color palette also follows the green of the forests and fields, combined with the grey from the idea of connecting for innovation.